Work The Pond

Networking requires you to "kiss a lot of frogs" (i.e., meet a lot of people) to find your "princes"-those precious few who can make a difference in your life. But the real secret to networking is discovering what you can do for someone else. Networking guru Darcy Rezac helps redefine networking-his "what can I do for you?" approach has helped thousands overcome their fear of networking and find more success. Rezac uses his trademarked 7-step N.E.T.W.O.R.K. process to help readers avoid the "toads" and make the right connections-in business and in life. N: Never leave home without one's business cards E: Establish, exchange, engage-simple techniques that really work T: Travel in pairs-how to have more fun networking W:"Work the pond"-practice Positive Networking and use time wisely O: Opportunity is everywhere-discover "small-worlds" connections R: Repeat, repeat, repeat-the more networking one does, the better one gets K: Keep it going-the art of follow-up and relationship-building