Women Want More
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Women Want More
| Author | : Michael J. Silverstein |
| Publisher | : Harper Collins |
| Total Pages | : 338 |
| Release | : 2009-09-08 |
| Genre | : Business & Economics |
| ISBN | : 0061905402 |
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In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
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