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This book - the first to link feminism, sport and media theory - provides a broad cultural studies orientation. In addition to a theoretical analysis, it provides a practical look at models of sport, media effects and the construction of the sportswoman and women's sports. Divided into three parts, the book: provides an overview of the three areas; focuses on the print and broadcast media portrayal of women's sport, examining such issues as the relationship of sports promotion to media representations of women's sports and the ways in which sports reporting is taught to future journalists; and seeks to develop a new model for the future.
This book - the first to link feminism, sport and media theory - provides a broad cultural studies orientation. In addition to a theoretical analysis, it provid
This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitativ
The book [is] . . . well researched. Chapters by contributing authors enhance the breadth of the content both from a cultural and media perspective. Individuals
Despite the position that sport occupies at the centre of public attention, and despite the billions of consumers and immense coverage which it attracts from ar
Serving Equality: Feminism, Media, and Women's Sports offers a much-needed methodological innovation to sports media research by expanding the focus beyond trad