Winning Her Business

Winning Her Business
Author: Bridget Brennan
Publisher: HarperCollins Leadership
Total Pages: 256
Release: 2019-03-05
Genre: Business & Economics
ISBN: 1400209986


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Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel: connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, and appreciated for their business. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.


Winning Her Business
Language: en
Pages: 256
Authors: Bridget Brennan
Categories: Business & Economics
Type: BOOK - Published: 2019-03-05 - Publisher: HarperCollins Leadership

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Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful
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Language: en
Pages: 322
Authors: Bridget Brennan
Categories: Business & Economics
Type: BOOK - Published: 2011-09-13 - Publisher: Crown Currency

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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of t
Winning Her Business
Language: en
Pages: 256
Authors: Bridget Brennan
Categories:
Type: BOOK - Published: 2019-03-05 - Publisher: HarperCollins Leadership

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With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow'
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Language: en
Pages: 416
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Type: BOOK - Published: 2012-09-25 - Publisher: John Wiley & Sons

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Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become