Wine Positioning
Language: en
Pages: 225

Wine Positioning

Authors: Pierre Mora
Categories: Business & Economics
Type: BOOK - Published: 2015-11-27 - Publisher: Springer

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This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brand
Postmodern Winemaking
Language: en
Pages: 367

Postmodern Winemaking

Authors: Clark Smith
Categories: Cooking
Type: BOOK - Published: 2013-11-02 - Publisher: Univ of California Press

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In Postmodern Winemaking, Clark Smith shares the extensive knowledge he has accumulated in engaging, humorous, and erudite essays that convey a new vision of th
Wine Wars
Language: en
Pages: 265

Wine Wars

Authors: Mike Veseth
Categories: Business & Economics
Type: BOOK - Published: 2011-06-16 - Publisher: Rowman & Littlefield Publishers

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Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market trends that are redrawing the world
Origin and Branding in International Market Entry Processes
Language: en
Pages: 313

Origin and Branding in International Market Entry Processes

Authors: Silva, Carlos Francisco e
Categories: Business & Economics
Type: BOOK - Published: 2023-09-07 - Publisher: IGI Global

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In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a signific
Red Wine Technology
Language: en
Pages: 406

Red Wine Technology

Authors: Antonio Morata
Categories: Technology & Engineering
Type: BOOK - Published: 2018-10-29 - Publisher: Academic Press

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Red Wine Technology is a solutions-based approach on the challenges associated with red wine production. It focuses on the technology and biotechnology of red w