Download and Read Wine Marketing full books in PDF, ePUB, and Kindle. Read online free Wine Marketing ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Download Wine Marketing & Sales, Second edition Book in PDF, Epub and Kindle
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Wine Marketing & Sales, Second edition Related Books
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern con
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University
This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of resear
- Blue-chip author team - Contains many real-life examples of successful luxury wine marketing - Features primary research on the luxury wine market (the market
This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studi