Wine Business Case Studies
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Wine Business Case Studies
| Author | : Pierre Mora |
| Publisher | : Board and Bench Publishing |
| Total Pages | : 239 |
| Release | : 2014-10-01 |
| Genre | : Cooking |
| ISBN | : 1935879715 |
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Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
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