Who Stole My Customer Winning Strategies For Creating And Sustaining Customer Loyalty

Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! This text is the world's definitive guide to rebuilding customer loyalty: must-reading in C-Suites and top business schools worldwide. For decades, Thompson has been the go-to expert for CxOs seeking to optimize their customer growth and retention strategies. This edition sharpens the focus on two of the most crucial strategic challenges identified by 1,300+ current CEOs: strengthening customer relationships and promoting innovation. Drawing on the author's immense enterprise experience, this book helps you overcome fundamental corporate culture issues that impede both relationship-building and innovation. It also demonstrates how to construct customer-driven business models and management systems that improve retention by systematically involving customers in co-innovation around goals and visions they help define.