When Advertising Tried Harder

When Advertising Tried Harder
Author: Larry Dobrow
Publisher:
Total Pages: 220
Release: 1984
Genre: Business & Economics
ISBN:


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When Advertising Tried Harder
Language: en
Pages: 220
Authors: Larry Dobrow
Categories: Business & Economics
Type: BOOK - Published: 1984 - Publisher:

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Ogilvy on Advertising
Language: en
Pages: 592
Authors: David Ogilvy
Categories: Social Science
Type: BOOK - Published: 2013-09-11 - Publisher: Vintage

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca
Breakthrough Advertising
Language: en
Pages:
Authors: Eugene Schwartz
Categories:
Type: BOOK - Published: 2017-04-15 - Publisher:

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Trying Not to Try
Language: en
Pages: 304
Authors: Edward Slingerland
Categories: Psychology
Type: BOOK - Published: 2014-03-04 - Publisher: Crown

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A deeply original exploration of the power of spontaneity—an ancient Chinese ideal that cognitive scientists are only now beginning to understand—and why it
Just Doing It: A History of Advertising
Language: en
Pages: 392
Authors: Pia Elliott
Categories: Design
Type: BOOK - Published: 2014-10-09 - Publisher: Homeless Book

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The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy ? whe