Visualizing Taste

Visualizing Taste
Author: Ai Hisano
Publisher: Harvard Studies in Business Hi
Total Pages: 345
Release: 2019
Genre: Business & Economics
ISBN: 0674983890


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Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider "natural," "fresh," and "wholesome." The yellow of margarine, the red of meat, the bright orange of "natural" oranges--we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them--wholesome, fresh, uniform--has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since. Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of "natural" that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers'--and especially female consumers'--sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.


Visualizing Taste
Language: en
Pages: 345
Authors: Ai Hisano
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher: Harvard Studies in Business Hi

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Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider "natural," "
Visualizing Taste
Language: en
Pages: 47
Authors: Rachel Minier
Categories: Design
Type: BOOK - Published: 2017 - Publisher:

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Visualizing Taste is an exploration in how design can be used to interpret and represent abstract concepts, as well as how it can inspire a deeper, more thought
Visualizing Psychology
Language: en
Pages: 578
Authors: Siri Carpenter
Categories: Science
Type: BOOK - Published: 2013-01-01 - Publisher: John Wiley & Sons

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This text is an unbound, binder-ready edition. Visualizing Psychology, Third Edition helps students examine their own personal studying and learning styles with
Visualizing Digital Discourse
Language: en
Pages: 286
Authors: Crispin Thurlow
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-02-10 - Publisher: Walter de Gruyter GmbH & Co KG

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The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communi
Visualizing Spanish Modernity
Language: en
Pages: 315
Authors: Susan Larson
Categories: Social Science
Type: BOOK - Published: 2020-08-25 - Publisher: Routledge

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While the simultaneously creative and destructive forces of modernity in Western Europe have been well studied, the case of Spain has often been overlooked. Vis