Viewership
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IPL Viewership
Author | : Dr Shalini Sharma |
Publisher | : Notion Press |
Total Pages | : 147 |
Release | : 2022-02-07 |
Genre | : Sports & Recreation |
ISBN | : |
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The success of the Indian Premier League in a country where cricket and Bollywood cover a major pie of the entertainment landscape was a forgone conclusion. But what keeps the viewers hooked up to this festival of stars, cricket, sportsmanship, cheerleaders, sponsor and brands is a million-dollar question. This book is an attempt to find answers to the same. Understanding viewers motivation and enthusiasm to keep the league relevant and successful, factors that play a major role in increasing the viewership and help sustain the interest make it an interesting read.
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