Viewability Prediction for Display Advertising
Language: en
Pages: 128
Authors: Chong Wang
Categories:
Type: BOOK - Published: 2017 - Publisher:

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This research is the first to address this important problem of ad viewability prediction. Inspired by the standard definition of viewability, this study propos
How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness
Language: en
Pages: 31
Authors: Christina Uhl
Categories:
Type: BOOK - Published: 2020 - Publisher:

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A large share of all online display advertisements (ads) are never seen by a human. For instance, an ad could appear below the page fold, where a user never scr
Information Management and Big Data
Language: en
Pages: 563
Authors: Juan Antonio Lossio-Ventura
Categories: Computers
Type: BOOK - Published: 2021-05-11 - Publisher: Springer Nature

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This book constitutes the refereed proceedings of the 7th International Conference on Information Management and Big Data, SIMBig 2020, held in Lima, Peru, in O
Fraud Prevention in Online Digital Advertising
Language: en
Pages: 61
Authors: Xingquan Zhu
Categories: Computers
Type: BOOK - Published: 2017-06-08 - Publisher: Springer

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The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The author
Modern Management Based on Big Data IV
Language: en
Pages: 484
Authors: A.J. Tallón-Ballesteros
Categories: Computers
Type: BOOK - Published: 2023-08-23 - Publisher: IOS Press

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The concept of Big Data has become increasingly familiar in recent years, and it is already an indispensible tool in the management of everything from supply ch