Value-led Market-driven

Value-led Market-driven
Author: Andrea Westall
Publisher: Institute for Public Policy Research
Total Pages: 266
Release: 2001
Genre: Business & Economics
ISBN: 9781860301629


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Value-led Market-driven
Language: en
Pages: 266
Authors: Andrea Westall
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Institute for Public Policy Research

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Market-Driven Management
Language: en
Pages: 344
Authors: Frederick E. Webster
Categories: Business & Economics
Type: BOOK - Published: 2002-09-25 - Publisher: John Wiley & Sons

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This updated edition of "Market-Driven Management" analyzes the evolution of the marketing concept in theory and in management practice. It makes a statement of
Product-Led Growth
Language: en
Pages: 276
Authors: Bush Wes
Categories: Business & Economics
Type: BOOK - Published: 2019-05 - Publisher:

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"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and t
Market-Led Strategic Change
Language: en
Pages: 779
Authors: Nigel F. Piercy
Categories: Business & Economics
Type: BOOK - Published: 2012-05-04 - Publisher: Routledge

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The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenti
Market-Driven Management
Language: en
Pages: 676
Authors: Jean-Jacques Lambin
Categories: Business & Economics
Type: BOOK - Published: 2012-07-19 - Publisher: Bloomsbury Publishing

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Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach re