Using Qualitative Research in Advertising
Language: en
Pages: 241
Authors: Margaret A. Morrison
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: SAGE

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This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build stron
Using Qualitative Research in Advertising
Language: en
Pages: 241
Authors: Margaret A. Morrison
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2011-10-31 - Publisher: SAGE Publications

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This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build stron
Handbook of Qualitative Research Methods in Marketing
Language: en
Pages: 609
Authors: Russell W. Belk
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Edward Elgar Publishing

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A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursui
Qualitative Research in Marketing and Management
Language: en
Pages: 228
Authors: Chris Hackley
Categories: Business & Economics
Type: BOOK - Published: 2019-12-09 - Publisher: Routledge

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This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing t
Qualitative Research Methods in Public Relations and Marketing Communications
Language: en
Pages: 306
Authors: Christine Daymon
Categories: Business & Economics
Type: BOOK - Published: 2005-06-29 - Publisher: Routledge

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A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides t