Understanding Public Relations
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Understanding Public Relations
| Author | : Lee Edwards |
| Publisher | : SAGE |
| Total Pages | : 289 |
| Release | : 2018-04-17 |
| Genre | : Business & Economics |
| ISBN | : 152642214X |
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This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
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Language: en
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