Understanding Hope and Its Implications for Consumer Behavior

Understanding Hope and Its Implications for Consumer Behavior
Author: Deborah J. MacInnis
Publisher: Now Publishers Inc
Total Pages: 106
Release: 2007
Genre: Business & Economics
ISBN: 1601980361


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The marketplace provides rich sources of hope and invites us to the endless pursuit of happiness.


Understanding Hope and Its Implications for Consumer Behavior
Language: en
Pages: 106
Authors: Deborah J. MacInnis
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Now Publishers Inc

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The marketplace provides rich sources of hope and invites us to the endless pursuit of happiness.
Global Observations of the Influence of Culture on Consumer Buying Behavior
Language: en
Pages: 375
Authors: Sarma, Sarmistha
Categories: Business & Economics
Type: BOOK - Published: 2017-07-13 - Publisher: IGI Global

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Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need
Transformative Consumer Research for Personal and Collective Well-Being
Language: en
Pages: 768
Authors: David Glen Mick
Categories: Business & Economics
Type: BOOK - Published: 2012-01-26 - Publisher: Routledge

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Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit
Research in Consumer Behavior
Language: en
Pages: 264
Authors: Russell W. Belk
Categories: Business & Economics
Type: BOOK - Published: 2011-10-28 - Publisher: Emerald Group Publishing

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Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from
Inside Consumption
Language: en
Pages: 382
Authors: S. Ratneshwar
Categories: Business & Economics
Type: BOOK - Published: 2005-11-16 - Publisher: Routledge

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Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the