Tribal Marketing Tribal Branding
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Tribal Marketing, Tribal Branding
| Author | : Brendan Richardson |
| Publisher | : Springer |
| Total Pages | : 315 |
| Release | : 2013-07-30 |
| Genre | : Business & Economics |
| ISBN | : 1137349107 |
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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
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