Transmedia Marketing
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Language: en
Pages: 582
Pages: 582
Type: BOOK - Published: 2015-06-19 - Publisher: CRC Press
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter
Language: en
Pages: 469
Pages: 469
Type: BOOK - Published: 2015-06-19 - Publisher: CRC Press
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter
Language: en
Pages: 288
Pages: 288
Type: BOOK - Published: 2012-06-22 - Publisher: McGraw Hill Professional
The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself wit
Language: en
Pages: 599
Pages: 599
Type: BOOK - Published: 2018-07-06 - Publisher: IGI Global
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un
Language: en
Pages: 45
Pages: 45
Type: BOOK - Published: 2014 - Publisher:
