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Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.
Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate
Tourism is an inherently social phenomenon. Tourists travel with others and experience places and cultures through interacting with both familiar and unfamiliar
The Social Psychology of Tourist Behaviour is a seven-chapter book that describes tourists, tourism, and tourist psychology. The book particularly explores econ
This fully updated edition responds to themes emerging over the decade since publication of the first edition and transmits the content into the 2020s. The them
Consumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research