Total E Mail Marketing
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Total E-mail Marketing
| Author | : Dave Chaffey |
| Publisher | : Routledge |
| Total Pages | : 290 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 0750680679 |
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Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.
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