Voice and Tone Strategy

Voice and Tone Strategy
Author: John Caldwell
Publisher: XML Press
Total Pages: 105
Release: 2020-02-25
Genre: Business & Economics
ISBN: 1937434699


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Connections. We all want them. We seek them in our everyday lives, in our rel ationships with people, places and things. Emotion is at the heart of any meanin gful connection, and how we talk to each other taps into it. Our character, brou ght to life through our voice, is the most powerful tool we have to connect with people, especially when it comes to connecting on an emotional level. In the past, a transactional relationship with customers was sufficient. A simple experience that delivered a clear benefit, such as extra money in their pocket or the easy completion of a task, was all you needed to satisfy and retain existing customers. But times have changed. Today, more than ever, consumers gravitate toward—and increasingly, crave—meaningful experiences. This book focuses on the role of a voice and tone strategy as a part of a successful content strategy. Voice and Tone Strategy: Connecting with People through Content shows you how to create a voice and tone strategy that addresses customer needs and helps you build exceptional customer relationships.


Voice and Tone Strategy
Language: en
Pages: 105
Authors: John Caldwell
Categories: Business & Economics
Type: BOOK - Published: 2020-02-25 - Publisher: XML Press

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Connections. We all want them. We seek them in our everyday lives, in our rel ationships with people, places and things. Emotion is at the heart of any meanin g
Tone of Voice and Mind
Language: en
Pages: 308
Authors: Norman D. Cook
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2002-01-01 - Publisher: John Benjamins Publishing

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Tone of Voice and Mind is a synthesis of findings from neurophysiology (how neurons produce subjective feeling), neuropsychology (how the human cerebral hemisph
40 Day Tone of Voice Tone Down
Language: en
Pages:
Authors: Charlotte Avery
Categories:
Type: BOOK - Published: 2016-06-01 - Publisher:

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The Yahoo! Style Guide
Language: en
Pages: 616
Authors: Chris Barr
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-07-06 - Publisher: St. Martin's Griffin

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WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant havin
Emotional Design
Language: en
Pages: 276
Authors: Don Norman
Categories: Design
Type: BOOK - Published: 2007-03-20 - Publisher: Basic Books

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Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In E