The Use Of Artificial Intelligence In Digital Marketing Competitive Strategies And Tactics
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The Use of Artificial Intelligence in Digital Marketing
Author | : Sandrina Teixeira |
Publisher | : Business Science Reference |
Total Pages | : 0 |
Release | : 2023-10 |
Genre | : Artificial intelligence |
ISBN | : 9781668493250 |
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"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"--
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