The Use of Artificial Intelligence in Digital Marketing

The Use of Artificial Intelligence in Digital Marketing
Author: Sandrina Teixeira
Publisher: Business Science Reference
Total Pages: 0
Release: 2023-10
Genre: Artificial intelligence
ISBN: 9781668493250


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"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologies is now an essential skill in organizations, as it allows them to know their customers well, thus increasing productivity and strengthening the connection between organizations and their customers. This book discusses the use of AI in digital marketing and provides essential information that will help the decision-making processes of companies"--


The Use of Artificial Intelligence in Digital Marketing
Language: en
Pages: 0
Authors: Sandrina Teixeira
Categories: Artificial intelligence
Type: BOOK - Published: 2023-10 - Publisher: Business Science Reference

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"Artificial Intelligence (AI) is increasingly present in all sectors of society, and profound and far-reaching changes are anticipated. Mastering new technologi
The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics
Language: en
Pages: 338
Authors: Teixeira, Sandrina
Categories: Business & Economics
Type: BOOK - Published: 2023-11-17 - Publisher: IGI Global

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In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost producti
Leveraging AI for Effective Digital Relationship Marketing
Language: en
Pages: 634
Authors: Santos, José Duarte
Categories: Business & Economics
Type: BOOK - Published: 2024-10-11 - Publisher: IGI Global

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Today’s businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and compe
Artificial Intelligence for Marketing
Language: en
Pages: 373
Authors: Jim Sterne
Categories: Business & Economics
Type: BOOK - Published: 2017-08-14 - Publisher: John Wiley & Sons

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A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine
Artificial Intelligence and Internet of Things based Augmented Trends for Data Driven Systems
Language: en
Pages: 297
Authors: Anshu Singla
Categories: Computers
Type: BOOK - Published: 2024-07-31 - Publisher: CRC Press

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This book comprehensively discusses the role of cloud computing in artificial intelligence‐based data‐driven systems and hybrid cloud computing for large da