The Unique Indian Market

India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogeneous country with marked differences in everything, including business. It is quite usual for people to get perplexed and puzzled by the diversity of India and the variations existing in its market. A proper understanding of the history, culture, and society of a country is a pre-requisite for achieving success in doing business in that country. This book provides you with a broad overview of India and the Indian market with a lot of on-ground practical information. This book is meant for entrepreneurs and Small & Medium Enterprises (SMEs) who want to do business in India. It will be of great use to the foreign entrepreneurs and SMEs who want to do business in India and also the Indian entrepreneurs and SMEs who want to expand to the national level from the local or regional level. This book will also be of interest to those who have good local or regional knowledge about India but want to know more about India at the national level. They will discover some lesser-known aspects of the Indian market and will come to know about many new things which they never knew about India. This is among the best times to do business in India. Opportunities and possibilities exist in all areas and transitions are taking place fast. It’s high time that foreign as well as Indian entrepreneurs and SMEs explore this vast country and its market. The only requirement is to appreciate the uniqueness existing in the Indian market and act accordingly. About the Author: Dr. Prateek Jain is a Management and Strategy Professional with a work experience of more than 23 years. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He runs his own Consulting and Training organization, which works in the area of entrepreneurship and Small & Medium Enterprises (SMEs). Among other activities, his organization also facilitates business relations between Indian and foreign entrepreneurs and SMEs, and works with them with regards to India and do their hand-holding in the Indian market. He is based at Noida (Delhi NCR).