The Trend Forecasters Handbook Second Edition
Download and Read The Trend Forecasters Handbook Second Edition full books in PDF, ePUB, and Kindle. Read online free The Trend Forecasters Handbook Second Edition ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
The Trend Forecaster's Handbook
Author | : Martin Raymond |
Publisher | : Laurence King Publishing |
Total Pages | : 240 |
Release | : 2019-07-29 |
Genre | : Business & Economics |
ISBN | : 1786276615 |
Download The Trend Forecaster's Handbook Book in PDF, Epub and Kindle
Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.
The Trend Forecaster's Handbook Related Books
Pages: 240
Pages: 240
Pages: 380
Pages: 171
Pages: 0