The Multinational Enterprise

The Multinational Enterprise
Author: Mark Casson
Publisher: Edward Elgar Publishing
Total Pages: 368
Release: 2017
Genre: Business & Economics
ISBN: 1788110064


Download The Multinational Enterprise Book in PDF, Epub and Kindle

This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.


The Multinational Enterprise
Language: en
Pages: 368
Authors: Mark Casson
Categories: Business & Economics
Type: BOOK - Published: 2017 - Publisher: Edward Elgar Publishing

GET EBOOK

This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the in
New Theories of the Multinational Enterprise (RLE International Business)
Language: en
Pages: 313
Authors: Alan Rugman
Categories: Business & Economics
Type: BOOK - Published: 2013-04-02 - Publisher: Routledge

GET EBOOK

This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as
Organization Theory and the Multinational Corporation
Language: en
Pages: 368
Authors: Courtney Young
Categories: Business & Economics
Type: BOOK - Published: 2016-07-27 - Publisher: Springer

GET EBOOK

Despite a shared interest in the analysis of complex organizations operating in complex environments, macro-organization theory and research on the multinationa
The Oxford Handbook of International Business Strategy
Language: en
Pages: 519
Authors: Kamel Mellahi
Categories: Business & Economics
Type: BOOK - Published: 2021-01-07 - Publisher: Oxford University Press, USA

GET EBOOK

Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic pr
Multinational Firms and the Theory of International Trade
Language: en
Pages: 468
Authors: James R. Markusen
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: MIT Press

GET EBOOK

A comprehensive microeconomic, general equilibrium theory and empirical analysis of multinational firms.