The Theory of Buyer Behavior

The Theory of Buyer Behavior
Author: John A. Howard
Publisher: New York : Wiley
Total Pages: 490
Release: 1969
Genre: Business & Economics
ISBN:


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The Theory of Buyer Behavior
Language: en
Pages: 490
Authors: John A. Howard
Categories: Business & Economics
Type: BOOK - Published: 1969 - Publisher: New York : Wiley

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Buyer Behavior in Marketing Strategy
Language: en
Pages: 632
Authors: John A. Howard
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher:

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This text outlines The Consumer Decision Model as a framework for applying consumer buying theory into marketing practice. It also shows how marketing strategie
Stochastic Models of Buying Behavior
Language: en
Pages: 488
Authors: William F. Massy
Categories: Business & Economics
Type: BOOK - Published: 1970 - Publisher: MIT Press (MA)

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Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning mo
Consumer Behavior
Language: en
Pages: 344
Authors: John A. Howard
Categories: Business & Economics
Type: BOOK - Published: 1977 - Publisher: McGraw-Hill Companies

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Introduction to Business
Language: en
Pages: 732
Authors: Lawrence J. Gitman
Categories: Business
Type: BOOK - Published: 2018 - Publisher:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the