The Strategy And Tactics Of Pricing
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Type: BOOK - Published: 2023-07-31 - Publisher: Taylor & Francis
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globa
Language: en
Pages: 478
Pages: 478
Type: BOOK - Published: 2016-08-23 - Publisher: Routledge
For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The St
Language: en
Pages: 318
Pages: 318
Type: BOOK - Published: 2012 - Publisher: Thomson South-Western
Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAG
Language: en
Pages: 242
Pages: 242
Type: BOOK - Published: 2010-12-28 - Publisher: John Wiley & Sons
Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profi