The Strategy and Tactics of Pricing
Language: en
Pages: 351
Authors: Joseph Zale
Categories: Business & Economics
Type: BOOK - Published: 2011-11-21 - Publisher: Pearson Higher Ed

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A co
The Strategy and Tactics of Pricing
Language: en
Pages: 422
Authors: Thomas T. Nagle
Categories: Business & Economics
Type: BOOK - Published: 2023-07-31 - Publisher: Taylor & Francis

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The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globa
The Strategy and Tactics of Pricing
Language: en
Pages: 478
Authors: Thomas T. Nagle
Categories: Business & Economics
Type: BOOK - Published: 2016-08-23 - Publisher: Routledge

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For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The St
Pricing Strategy
Language: en
Pages: 318
Authors: Tim J. Smith
Categories: Pricing
Type: BOOK - Published: 2012 - Publisher: Thomson South-Western

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Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAG
Pricing with Confidence
Language: en
Pages: 242
Authors: Reed K. Holden
Categories: Business & Economics
Type: BOOK - Published: 2010-12-28 - Publisher: John Wiley & Sons

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Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profi