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"Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to - and different from - its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul, how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands, and above all, how to lead and inspire in this new Age of Identity."--Jacket.
"Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if no
'Bill Pollard speaks with a voice of experience. His book deals with the practice of leadership- over time, under pressure, living with reality, getting the des
To succeed, the business of the future must have soul. Building Corporate Soul answers the most pressing questions for leaders today: How do I build and sustain
The two most critical issues for business today, according to CEO's Barrett has worked with, are: "How to tap the deepest levels of creativity and the highest l
Every day the media reports on the latest corporation guilty of financial misconduct and public deception. Insider trading, fraudulent accounting, outlandish ex
