The Social Entrepreneurs Playbook Expanded Edition
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The Social Entrepreneur's Playbook, Expanded Edition
| Author | : Ian C. MacMillan |
| Publisher | : University of Pennsylvania Press |
| Total Pages | : 234 |
| Release | : 2013-11-12 |
| Genre | : Business & Economics |
| ISBN | : 1613631324 |
Download The Social Entrepreneur's Playbook, Expanded Edition Book in PDF, Epub and Kindle
Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
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