The Soap Opera Paradigm

The Soap Opera Paradigm
Author: James H. Wittebols
Publisher: Rowman & Littlefield
Total Pages: 244
Release: 2004
Genre: Business & Economics
ISBN: 9780742520028


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The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes. Visit our website for sample chapters!


The Soap Opera Paradigm
Language: en
Pages: 244
Authors: James H. Wittebols
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Rowman & Littlefield

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The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime tim
The Political Economy and Content of Television
Language: en
Pages: 62
Authors: James H. Wittebols
Categories: Television advertising
Type: BOOK - Published: 2000 - Publisher:

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This paper seeks to show how television has responded to the increasing pressure to focus on market interests by appropriating elements from soap operas which h
The Survival of Soap Opera
Language: en
Pages: 355
Authors: Sam Ford
Categories: Performing Arts
Type: BOOK - Published: 2010-11-03 - Publisher: Univ. Press of Mississippi

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The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing
The Soap Opera
Language: en
Pages: 176
Authors: Muriel G. Cantor
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1983-06 - Publisher: SAGE Publications, Incorporated

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A comprehensive survey of the history, the means of production, the content and the impact on audiences of soap operas. A sociologist and a specialist in women'
To Be Continued...
Language: en
Pages: 414
Authors: Robert C. Allen
Categories: Social Science
Type: BOOK - Published: 2002-01-04 - Publisher: Routledge

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To Be Continued... explores the world's most popular form of television drama; the soap opera. From Denver to Delhi, Moscow to Manchester, audiences eagerly awa