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The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime time soap operas and reality shows to the nightly news, coverage of political campaigns, and sports programming. Drawing from a wealth of research, James Wittebols shows how programming techniques have changed over time and what roles media concentration and commercial influences have played in these changes. Visit our website for sample chapters!
The Soap Opera Paradigm is an engaging look at the pervasive use of daytime soap opera storytelling techniques in most television program genres, from prime tim
This paper seeks to show how television has responded to the increasing pressure to focus on market interests by appropriating elements from soap operas which h
The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing
A comprehensive survey of the history, the means of production, the content and the impact on audiences of soap operas. A sociologist and a specialist in women'
To Be Continued... explores the world's most popular form of television drama; the soap opera. From Denver to Delhi, Moscow to Manchester, audiences eagerly awa