AMA Complete Guide to Small Business Advertising

AMA Complete Guide to Small Business Advertising
Author: Joe Vitale
Publisher: Contemporary Books
Total Pages: 216
Release: 1995
Genre: Business & Economics
ISBN:


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A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials and guarantees, direct mail, Yellow Pages tips, and radio and tv ads. Includes worksheets and checklists. Annotation copyright by Book News, Inc., Portland, OR


AMA Complete Guide to Small Business Advertising
Language: en
Pages: 216
Authors: Joe Vitale
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: Contemporary Books

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A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, usin
The Complete Idiot's Guide to Direct Marketing
Language: en
Pages: 394
Authors: Robert W. Bly
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Penguin

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Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
The Direct Mail Solution
Language: en
Pages: 250
Authors: Craig Simpson
Categories: Business & Economics
Type: BOOK - Published: 2014-01-28 - Publisher: Entrepreneur Press

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Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing chann
The Small Business Guide to Advertising with Direct Mail
Language: en
Pages: 100
Authors:
Categories: Advertising, Direct-mail
Type: BOOK - Published: 1992 - Publisher:

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This book walks you through the steps of a successful direct mail effort.
Small Business Marketing For Dummies
Language: en
Pages: 386
Authors: Barbara Findlay Schenck
Categories: Business & Economics
Type: BOOK - Published: 2011-03-04 - Publisher: John Wiley & Sons

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Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech cons