The Small Business Guide To Advertising With Direct Mail
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AMA Complete Guide to Small Business Advertising
Author | : Joe Vitale |
Publisher | : Contemporary Books |
Total Pages | : 216 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : |
Download AMA Complete Guide to Small Business Advertising Book in PDF, Epub and Kindle
A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials and guarantees, direct mail, Yellow Pages tips, and radio and tv ads. Includes worksheets and checklists. Annotation copyright by Book News, Inc., Portland, OR
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Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech cons