The Service Innovation Handbook
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The Service Innovation Handbook
| Author | : Lucy Kimbell |
| Publisher | : BIS Publishers |
| Total Pages | : 240 |
| Release | : 2015-01-27 |
| Genre | : Business & Economics |
| ISBN | : 9789063693534 |
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Shows how understanding user and customer experiences by analyzing ethnographic and big data, combined with exploratory prototyping, helps businesses design innovative services. Focuses on the early stages of a design project and discusses conceptual and practical challenges involved in creating service ecosystems that address organizational and societal issues. Includes examples from start-ups, big corporations, policy contexts and social innovation.
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