The Service Encounter

The Service Encounter
Author: John A. Czepiel
Publisher: Free Press
Total Pages: 360
Release: 1985
Genre: Business & Economics
ISBN:


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The Service Encounter
Language: en
Pages: 360
Authors: John A. Czepiel
Categories: Business & Economics
Type: BOOK - Published: 1985 - Publisher: Free Press

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Service Marketing
Language: en
Pages: 0
Authors: Steve Baron
Categories: Business & Economics
Type: BOOK - Published: 2010-11-01 - Publisher: SAGE Publications Limited

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With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essentia
Handbook of Service Marketing Research
Language: en
Pages: 629
Authors: Roland T. Rust
Categories: Business & Economics
Type: BOOK - Published: 2014-02-28 - Publisher: Edward Elgar Publishing

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The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in
The Language of Service Encounters
Language: en
Pages: 295
Authors: J. César Félix-Brasdefer
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-04-30 - Publisher: Cambridge University Press

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A comprehensive account of face-to-face interactions in commercial and non-commercial service encounter settings.
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Language: en
Pages: 571
Authors: Musso, Fabio
Categories: Business & Economics
Type: BOOK - Published: 2019-10-11 - Publisher: IGI Global

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In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of