The Sage Handbook Of Persuasion
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The SAGE Handbook of Persuasion
Author | : James Price Dillard |
Publisher | : SAGE |
Total Pages | : 457 |
Release | : 2013 |
Genre | : Language Arts & Disciplines |
ISBN | : 1412983134 |
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The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
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