The Public Relations Strategic Toolkit
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The Public Relations Strategic Toolkit
Author | : Alison Theaker |
Publisher | : Routledge |
Total Pages | : 402 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 0415676479 |
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Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.
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