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This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes,
Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has
Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attrib
More than 80% of the PMs are not having clarity on the right resources to become a PM • Nearly 50% of the PMs are taking more than 12 months to gain awareness
The "Expert Product Management Toolkit Bundle" includes all of the templates, knowledge, training, and information needed to make products more successful.104 p