The Product Managers Handbook, 3E
Language: en
Pages: 416
Authors: Linda Gorchels
Categories: Business & Economics
Type: BOOK - Published: 2005-11-07 - Publisher: McGraw Hill Professional

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Revised and updated techniques to achieve top performance in product management The Product Manager's Handbook takes the mystery out of this field by detailing
The Product Manager's Handbook
Language: en
Pages: 296
Authors: Linda Gorchels
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: N T C Business Books

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A practical manual examining the role and operation of product management; planning skills for product managers; product skills; and functional skills, with cha
The Product Manager's Handbook 4/E
Language: en
Pages: 402
Authors: Linda Gorchels
Categories: Business & Economics
Type: BOOK - Published: 2011-08-17 - Publisher: McGraw Hill Professional

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The essential guide to seamless product management for today’s fluid, unpredictable business world Long considered the most useful and insightful guide of its
The Product Manager's Field Guide
Language: en
Pages: 240
Authors: Linda Gorchels
Categories: Business & Economics
Type: BOOK - Published: 2003-02-12 - Publisher: McGraw Hill Professional

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The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibili
The Product Manager's Desk Reference, Third Edition
Language: en
Pages: 484
Authors: Steven Haines
Categories: Business & Economics
Type: BOOK - Published: 2021-04-13 - Publisher: McGraw Hill Professional

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The definitive guide to product management—updated for a more digital, more global, more competitive business landscape The digital age is here to stay. That