The Politics Of Marketing The Labour Party
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Language: en
Pages: 271
Pages: 271
Type: BOOK - Published: 2004-11-23 - Publisher: Springer
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among
Language: en
Pages: 270
Pages: 270
Type: BOOK - Published: 2001 - Publisher: Manchester University Press
Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and
Language: en
Pages: 301
Pages: 301
Type: BOOK - Published: 2011-11-03 - Publisher: Bloomsbury Publishing USA
Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and pot
Language: en
Pages:
Pages:
Type: BOOK - Published: 1997 - Publisher:
Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2011-03-29 - Publisher: Springer
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values