The Organic Growth Playbook
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The Organic Growth Playbook
Author | : Bernard Jaworski |
Publisher | : Emerald Group Publishing |
Total Pages | : 304 |
Release | : 2020-08-03 |
Genre | : Business & Economics |
ISBN | : 1839826843 |
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Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.