The Organic Growth Playbook

The Organic Growth Playbook
Author: Bernard Jaworski
Publisher: Emerald Group Publishing
Total Pages: 304
Release: 2020-08-03
Genre: Business & Economics
ISBN: 1839826843


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Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.