The Next Cmo

The Next Cmo
Author: Peter Mahoney
Publisher: Archway Publishing
Total Pages: 141
Release: 2021-09-09
Genre: Business & Economics
ISBN: 166571137X


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The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.


The Next Cmo
Language: en
Pages: 141
Authors: Peter Mahoney
Categories: Business & Economics
Type: BOOK - Published: 2021-09-09 - Publisher: Archway Publishing

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The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ens
CMO to CRO
Language: en
Pages: 262
Authors: Mike Geller
Categories:
Type: BOOK - Published: 2021-05-04 - Publisher:

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As your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you don't have enough control. Your organization
The CMO's Periodic Table
Language: en
Pages: 403
Authors: Drew Neisser
Categories: Business & Economics
Type: BOOK - Published: 2015-11-17 - Publisher: New Riders

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Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the e
Your Brand, the Next Media Company
Language: en
Pages: 272
Authors: Michael Brito
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Pearson Education

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"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic ins
The Cmo Manifesto
Language: en
Pages: 216
Authors: John F. Ellett
Categories: Business & Economics
Type: BOOK - Published: 2012-11-07 - Publisher: Createspace Independent Pub

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The CMO Manifesto – A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt t