The Mobile Marketing Handbook A Step By Step Guide To Creating Dynamic Marketing Campaigns
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The Mobile Marketing Handbook
Author | : Kim Dushinski |
Publisher | : CyberAge Books |
Total Pages | : 252 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : |
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This guide to mobile marketing campaigns focuses on cost-effective projects that can reach new customers, build strong relationships with an existing customer base and gain a competitive edge by using the latest technologies. Dushinski, a mobile marketing consultant, shows marketing, sales and advertising professionals how to customize a marketing strategy for a certain product and service through voice mail, text messaging, social networks and proximity marketing. This handbook also contains step-by-step procedures on creating mobile email and billing/payment options, mobile widgets and iPhone applications for further mobile advertising.
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