The Michelin Men
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The Michelin Men
Author | : Herbert R. Lottman |
Publisher | : Bloomsbury Publishing |
Total Pages | : 321 |
Release | : 2003-10-23 |
Genre | : Biography & Autobiography |
ISBN | : 0857714716 |
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This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.