The Method Method
Download and Read The Method Method full books in PDF, ePUB, and Kindle. Read online free The Method Method ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
The Method Method
Author | : Eric Ryan |
Publisher | : Penguin |
Total Pages | : 296 |
Release | : 2011-09-15 |
Genre | : Business & Economics |
ISBN | : 1101516097 |
Download The Method Method Book in PDF, Epub and Kindle
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including: *Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals. *Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. *Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.
The Method Method Related Books
Pages: 296
Pages: 545
Pages: 284
Pages: 162
Pages: 97