The Message Matters
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The Message Matters
| Author | : Lynn Vavreck |
| Publisher | : Princeton University Press |
| Total Pages | : 232 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 0691139628 |
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Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
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