The Marketing Directors Handbook
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The Marketing Director's Handbook
| Author | : Guy Tomlinson |
| Publisher | : The Marketing Directors |
| Total Pages | : 402 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 0955886015 |
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The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success.
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