The Marketers Guide To Successful Package Design
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The Marketer's Guide To Successful Package Design
Author | : Herbert Meyers |
Publisher | : McGraw Hill Professional |
Total Pages | : 316 |
Release | : 1998-06 |
Genre | : Business & Economics |
ISBN | : 9780844234380 |
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It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact.
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