The Managers Guide To Distribution Channels
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The Manager's Guide to Distribution Channels
Author | : Linda Gorchels |
Publisher | : McGraw Hill Professional |
Total Pages | : 241 |
Release | : 2004-05-07 |
Genre | : Business & Economics |
ISBN | : 0071428682 |
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Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans.
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