The Magic of Fashion

The Magic of Fashion
Author: Brian Moeran
Publisher: Routledge
Total Pages: 268
Release: 2016-06-16
Genre: Social Science
ISBN: 1315417952


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Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.