The Machine Age Of Customer Insight
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The Machine Age of Customer Insight
| Author | : Martin Einhorn |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 240 |
| Release | : 2021-03-15 |
| Genre | : Business & Economics |
| ISBN | : 1839096942 |
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The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
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