The Little Innovation Book 2nd Edition
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The Little Innovation Book 2nd Edition
Author | : James Gardner |
Publisher | : Lulu.com |
Total Pages | : 147 |
Release | : 2010-07-25 |
Genre | : Business & Economics |
ISBN | : 1446147495 |
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Innovation Management is a relatively new discipline. Without the history of other business functions, such as Marketing and Accounting, business leaders often find themselves at a loss when they are asked to create an innovation effort from scratch. This is a book which aims to provide everything needed to get started. In 10 bite-sized chunks, The Little Innovation Book provides the foundations for an innovation effort specific to your firm. With those foundations in place, there is nothing to prevent your organisation out-innovating your competition, driving new value where previously none existed.
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